Ness Digital Engineering and Zinnov collaborate to offer a strategic approach to revolutionize global product development leveraging Generative AI

Harnessing The Power of Generative AI in Transforming Software Engineering Productivity

Generative AI continues to be a priority for IT leaders in 2026 and will considerably impact the future of software engineering. Generative AI is changing the nature of software development and can increase engineers’ engagement, improving their overall experience throughout the product development journey.

A collaborative study conducted by Zinnov and Ness Digital Engineering delves into the impact of Generative AI on engineers working on engineering productivity. We saw developers taking 70% less time for product sustenance activities when leveraging Microsoft Co-Pilot, a significant jump in engineering productivity.

Key Points:

• Generative AI’s role in optimizing tasks for individuals, thereby improving developer productivity.
• Generative AI’s impact on collaboration, communication, and skill development in global engineering teams.
• The proliferation of Generative AI’s impact on the current structure of software engineering teams.