Introduction to Digital Business Transformation
The optimism that can be infused in an organization due to the possibilities of growth opportunities enabled by digital transformation must be experienced by adopting it. This is because of the stark contrast in how it works compared to a traditional business. When digitally transformed, companies leverage technology to change how their business works fundamentally. Digital technologies help them to create business processes, culture, and customer experiences to redefine themselves, making them emblematic in their domain and for everyone else in other industry sectors. This transformation is just not about upgrading to new technology. The success can be attributed to a holistic approach to transforming operations across the enterprise. This approach ensures outcomes and solutions that are sustainable in the long run because it ensures the business model is not rigid. Rather, it is more flexible and agile to changes in the business. It considers the organization a single, organic whole, where the transformation must be centrally orchestrated for success. The digital strategy for business to enable this transformation must be a customized one. It shouldn’t be a one-size-fits-all approach because every company is unique. It has individual goals, challenges, and a culture. So, it is recommended to start small, experience quick wins, and slowly scale with time. Keep the transformation process customer-centric, as most customers are digital natives. The power of digital products or solutions is that they can offer a personalized experience to your customer across every possible touchpoint. A personalized experience is possible when you leverage data to understand their behavior. The data can be processed using analytics tools to get insights into customer behavior and optimize business processes. Traditional solutions and methods don’t use data, which is a severe handicap. Along with data, an innovation culture is a must. Only such a culture can create digital solutions, and employees must be encouraged to learn and try something new. Employees will be empowered to innovate only when they have digital competencies. Investing in them is essential so they have the right skills to succeed. Every digital initiative must be tracked and measured through metrics to check whether it has impacted revenue growth, cost saving, or customer engagement. As we have seen, digital transformation for business is not just a nice-to-have initiative. It is a key enabler to stay competitive and relevant in this digital age.
Ness Digital Engineering Framework for Digital Business
Ness digital engineering, a digital transformation company, is one of the top digital transformation companies helping businesses worldwide in their digital transformation effort through a range of digital offerings in Cloud, Data & Analytics, Experience Design, Intelligent Engineering, and Salesforce. The company also offers specialized industry offerings in Financial Services, Manufacturing and Transportation, Media, Entertainment & Education, and Technology & ISVs. Ness has been named a leader in overall Engineering, Research, and Development (ER&D) for three consecutive years by Zinnov Zones. Forrester has given Ness the highest possible score for its Agile and advanced delivery capabilities. With over 4500 plus engineers and consultants across India, Eastern Europe, the US, and Canada, the company has specialized consulting and engineering expertise to offer end-to-end services. The company has top-tier alliances with Microsoft Azure, AWS, Confluent, Salesforce, and SnowFlake.
Ness has a full lifecycle digital transformation framework and proven methodologies to help businesses assess their readiness to adopt digital transformation technologies, find areas where they can create value, and develop a roadmap to help them implement these technologies effectively. The first step is the Discovery phase, where we analyze the company’s challenges and assess its readiness for digital transformation. The current infrastructure and processes are evaluated for their strengths and weaknesses. The existing systems, processes, and data, along with the skills and capabilities of the workforce, are assessed. The next phase is the Design phase, where we find the areas of value creation, such as designing the infrastructure architecture and workflows. We will work closely with you to tailor a digital business transformation strategy that aligns with your objectives.
In the Engineer phase, we build the digital products and platforms which meet your strategic business goals and objectives. And finally, in the Sustain phase, we will offer you continued business support for the legacy product or platform till you migrate to the new digital platform. The roadmap we develop will involve a comprehensive plan outlining the steps to meet your transformation goals. It includes the
timeline, cost, and performance indicators to ensure the project meets your expectations.
Be it transforming customer engagement, developing intelligent IoT-driven products, virtualizing people processes, redefining supply chain boundaries, in creating new digital ecosystems, our goal is to create and integrate software products and digital platforms, offer digital advisory through scaled engineering services to enable our customers to stay ahead of the competition. Ness is a full lifecycle digital transformation specialist, which makes us the best digital engineering firm you can rely on to transform your business. We also offer digital transformation as a service to most of our clients. Ness has played its role worldwide, developing contactless payments for transits in Europe, video streaming solutions for major hotel chains, SaaS platforms for banking, entertainment, and education, or digital transformation for theme parks. We have also developed AI-driven imaging solutions for improving the productivity of dosimetrists in cancer treatment. Ness digital transformation services can fundamentally transform the relationship between you, your customer, and your supply chain.
We have excellent examples where our expertise in technology transformations is put to good business use. We have worked with a large turbine manufacturer to reduce the maintenance cost for these turbines and their downtime by fitting IoT devices to the turbine, which tracked and monitored minor issues such as cracks and relayed information back to the database. This helped in predictive maintenance, reducing downtime, and enabling customers to deliver value-added services which they monetized over time. The company sells its predictive maintenance data for more revenue, expanding its traditional physical product revenue for a turbine into an information service revenue. Similarly, Ness has transformed the video streaming platform of a traditional cable TV provider to help them compete in the OTT market. We have also designed contactless payment systems and transformed the in-store experience for retail firms.
Top 5 Ways to Scale Your Business
First, create a digital roadmap. This roadmap must have a high-level overview of the outlines of initiatives, investments, and capabilities which will help your company reach its objectives. Involve the stakeholders in this process. Build a business model which will help you digitize core operations. This can be supply chain management, procurement, or finance. Second, adopt digital ecosystems. It’s a good mix of digital technologies, platforms, and services. They work together to enable and deliver value to customers. An ecosystem will help companies to explore partnerships with technology providers to enter new markets or collaborate to create new products. Third, Maximize the use of data and monetize it. Focus on developing data-driven digital products and services using analytics platforms or predictive maintenance solutions. Data comes in many forms, such as customer data, market trends, operational data, etc. Fourth, find those processes which can be automated.
When you automate mundane, repetitive tasks, you can provide more services with fewer manual interventions. Be clear on what you need to automate, and then choose the tool or platform for automation. Good candidates for automation can be payroll processes for invoicing and vendor payments, customer service using chatbots, or sales processes by taking them online for generating contracts, creating invoices, or onboarding new customers. Fifth, build a good portfolio of digital products. The reasons being these are scalable and flexible, as they are SaaS-based. Keep them tailored to customer needs and preferences. Opt for platform-based digital transformation of business models, which can be either marketplaces, networks, or ecosystems. Though only five ways are mentioned here, many can be considered.
The need for a technology partner to scale digital business transformation
Going digital is the only way out. With companies becoming more aware of the importance of digital transformation and scaling it to leverage its benefits, they might, however, find it difficult to go alone if they lack expertise and resources. It is good to take guidance from any good digital transformation consulting firms that can be relied upon to take this journey forward. A partner who can bring in the experience and resources you want to grow and scale your business. Ness is one such digital transformation consulting company that can be trusted. We have worked across the digital spectrum and can get you the technology trends and practices to scale your efforts in shortening the digital transformation timeline. We can mitigate every possible risk in digital transformation and help you fix the roadblocks by developing a plan to mitigate each one of them.