Mike Gualtieri, Vice President, Principal Analyst Forrester, provides his insight on the importance of collaboration between technical and business titles within an organization. The business side is often looking for fresh ways to innovate their products and services and it typically involves the implementation of new technologies. The best results are achieved when the two groups communicate and work in tandem to reach the same goals.
Gualtieri remarks that the collaboration between the titles will create a fuller palette to produce innovative products and customer experiences that are more competitive and differentiated for the business.
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