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The State of Digital Transformation in the Enterprise

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The term ‘digital transformation’ tends to be a bit of a misnomer for most of the companies today and the word ‘transformation’ suggests that there is an end point. In reality, a digital transformation is ongoing – allowing for continuous change. In this exclusive Forrester video, Amanda discusses the areas where most companies started their digital journeys and where they see a shift in focus. “Companies have realized that focusing on customer experience alone has only gotten them so far; they really now need to focus on transforming the operational layer as well,” states Amanda.