Usage of Vehicle and Driver Data to Improve User Experience

Autonomous vehicle data is revolutionizing the automotive user experience, but are companies equipped to make use of the voluminous amount of data that is generated? In an article for ATZ Magazine, Ketan Karia, Chief Delivery Officer for Europe at Ness, discusses how expertly sourced data about vehicle performance and driver preferences can help extract user insights in real-time, leading to a safer, smoother and more personalized driving experience.

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