Unlocking The Urban Mobility Revolution – How Technology Can Drive Seamless Urban Mobility

Urban mobility is on the verge of transformation, with new modes of transport, such as electric vehicles, autonomous vehicles, ridesharing, and carpooling, witnessing high adoption rates. With evolving travel patterns and behavior, urban city dwellers are spearheading the change toward sustainable mobility infrastructure, affecting everyone from OEMs to ride-share providers. Mckinsey predicts that by 2035, the share of passenger miles in private cars will drop by 15%, while new modes of travel will increase their allocation to 8%. Private car sales are expected to drop by 20% in the European Union and 30% in the United States compared to 2015. Given this disruption of traditional models, mobility players need to develop a solid future strategy to pivot and scale their operations.

Many cities and DOTs (US Department of Transportation) are working on integrating buses, trams, subways, and even bikes and scooters to create a smart city with a seamless multimodal transit network and an integrated payment system. Sustainable infrastructure such as bike lanes, pedestrian zones, and electric charging stations are becoming a regular feature in modern urban planning, revisiting the existing regulations and policies to accommodate new mobility options.

Cities are implementing data management systems for traffic management, infrastructure investments, and service optimizations as data collection and analysis become integral to urban mobility management. Data sharing between public and private transit providers is becoming critical in creating a smart transportation system.

Mobility-as-a-Service plays a pivotal role in accelerating the V2X journey by fostering connectivity, data exchange, and the development of a more integrated and intelligent transportation ecosystem. An effective MaaS framework ensures a seamless journey by providing commuters with a single app through which the trip is arranged and paid. Technologies such as artificial intelligence, deep learning, and dynamic routing play a key role in driving these innovative mobility solutions, resulting in an intelligent, seamless, and environmentally friendly ecosystem.

While commuters rarely think about the software powering a complex multi-modal transit ecosystem, there are years dedicated on the back end to deliver a flexible and seamless commute experience. Being location-dependent, MaaS is driven by complex back-end systems processing payments to ensure operators fully control their transit network while adhering to complex business rules.

Ness has been at the forefront of digital transformation for many public transit operators around the globe, leveraging its deep expertise in the industry to help public transit operators integrate with mobility-as-a-service providers in major cities worldwide. We understand how modernizing the legacy infrastructure creates seamless digital experiences, improving the everyday lives of commuters worldwide. With deep expertise in cloud-native technologies (AWS, Azure) and GenAI, we help our clients manage data effectively and save costs.

In our recently concluded webinar on “Unlocking Urban Mobility: The Mobility as a Service (MaaS) Revolution,” we discussed the changing landscape of urban mobility and how technology and innovation enable seamless urban mobility. Our expert speakers, Satish Rajaram, and Karol Grulling, shared two use cases on transforming urban mobility in large metropolitan areas and the key to successfully implementing Mobility-as-a-Service (MaaS).


We supported a local transit operator to integrate pay for parking, rent scooters, electric bikes, and taxis, and purchase tickets and passes for public transport in a single app. We built an API to integrate with the transit operator’s ticketing back office and a mobile SDK component to build UI and UX for the commuter, ensuring the transit operator manages the integration seamlessly.


We recently worked on transforming a pure analog experience into a seamless digital experience, integrating a local transit scheme called Rabbit Card into a super-app (social network + e-wallet) widely used in Thailand. Users could now top up their card through their super-app instead of physically visiting the ticket office.

We rerouted all the requests to our distributed, event-driven, cloud-native account-based ticketing system integrated with a high-performing Gate API sustaining simultaneous 2,000 gate connections. This accurately calculates how much should be paid for a particular journey. We built a complex reporting layer for real-time accurate information for the card issuer and transit operator. We also integrated with the social network to notify when a journey is completed and payment is made. This ensures a seamless journey and payment system for end-users, making public transportation convenient.

You can watch the complete webinar here.

Unlocking the urban mobility revolution through technology is crucial for addressing growing urbanization, traffic congestion, pollution, and limited transportation options. While technology plays a pivotal role, adopting a holistic approach that combines various technological solutions, data-driven insights, and collaborative efforts among stakeholders is essential.

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