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The IoT Brings New Meaning to the Omnichannel Customer Experience


Research shows that by 2020, customer experience will overtake price and product as the key brand differentiator. To win customers, companies need to carefully consider the customer journey and align their messaging, goals, objectives and design across channels and devices to deliver seamlessness and consistency. Our Head of Europe Delivery & the Global IoT Practice at Ness Digital Engineering, Ketan Karia has authored a column in CMSWire titled, “The IoT Brings New Meaning to the Omnichannel Customer Experience”, to explain how brands can leverage IoT to ensure great customer experience.

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