Digital Transformation & Software Engineering Services
The IoT Brings New Meaning to the Omnichannel Customer Experience

The IoT Brings New Meaning to the Omnichannel Customer Experience

Research shows that by 2020, customer experience will overtake price and product as the key brand differentiator. To win customers, companies need to carefully consider the customer journey and align their messaging, goals, objectives and design across channels and devices to deliver seamlessness and consistency. Our Head of Europe Delivery & the Global IoT Practice at Ness Digital Engineering, Ketan Karia has authored a column in CMSWire titled, “The IoT Brings New Meaning to the Omnichannel Customer Experience”, to explain how brands can leverage IoT to ensure great customer experience.

Click to view full article –
https://www.cmswire.com/customer-experience/the-iot-brings-new-meaning-to-the-omnichannel-customer-experience/

About the Author

Ness Corporate Ness Corporate
Ness is a global, leading ​custom software development company. Ness understands that for companies to grow, to differentiate, to stay relevant, it’s critical to find new ways to engage, retain and build loyalty with customers -- continually delivering better services, experiences and content.

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