The Importance of Integrating Digital Design & Build

Why it is so important that the design and build phases of a digital solution should go hand in hand? Here’s a Ness video featuring Amanda LeClair, Forrester Analyst at Forrester Research, who discusses the importance of integrating digital design and build phases of a digital solution. “It’s crucial that the design and build functions are thought of as a cohesive team and continuous phases of a digital project, as it allows teams to not only have a shared understanding of ‘who the customer is, what’s the problem you’re trying to solve but also to really co-create the solution,” says Amanda.

In this exclusive video, Amanda also discusses how to co-create a digital solution by deriving inputs and empathy from both the designers and build team on the solution, how it should work and integrate with the rest of the solutions that the customer is using and more. “By marrying those two functions, you ‘re really laying the foundation for a truly agile process that is cross functional and moreover, you have a team that understands the final solution…,” adds Amanda.

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