The Importance of Integrating Digital Design & Build

Why it is so important that the design and build phases of a digital solution should go hand in hand? Here’s a Ness video featuring Amanda LeClair, Forrester Analyst at Forrester Research, who discusses the importance of integrating digital design and build phases of a digital solution. “It’s crucial that the design and build functions are thought of as a cohesive team and continuous phases of a digital project, as it allows teams to not only have a shared understanding of ‘who the customer is, what’s the problem you’re trying to solve but also to really co-create the solution,” says Amanda.

In this exclusive video, Amanda also discusses how to co-create a digital solution by deriving inputs and empathy from both the designers and build team on the solution, how it should work and integrate with the rest of the solutions that the customer is using and more. “By marrying those two functions, you ‘re really laying the foundation for a truly agile process that is cross functional and moreover, you have a team that understands the final solution…,” adds Amanda.

Related Insights

The Latest in Agile Development: What’s Coming and How to Prepare for it

Agile development has become ubiquitous in the software development world and for good reason. It helps...

Perspectives from Ness’s CTO-How to Leverage Metadata for Data Lineage and Avoid Cloud Vendor Lock-in

In a previous note, also published on Ness’s Blog, I wrote about Platform Modernization and Artificial...

Leveraging Vehicle and Driver Data to Better Understand User Experience

Automotive technology is undergoing explosive innovation with autonomous vehicle data revolutionizing...

Contact us to learn more

Ness likes to work collaboratively with its customers, so please ask us questions if you would like to learn more about our services. We look forward to answering them.
Browser warning
We noticed that you are using Internet Explorer. Not all of our website’s functions will work on Internet Explorer. For a better experience, we recommend that you visit us on a different browser. Click here for a list of the latest versions.