Digital Transformation & Software Engineering Services

Immersive Technologies: Augmented Reality and Virtual Reality will Redefine Marketing Experiences

Today, every facet of our lives is governed by technology. With our increasing reliance on smartphones, we consistently have technology at our fingertips through all our waking moments, from ordering groceries, to booking a cab and managing our finances. Augmented Reality (AR) and Virtual Reality (VR) will redefine marketing experiences. Smartphone ubiquity has instigated further […]read more »

BPM Test Strategy – A Key Success Driver, Not an Afterthought

Business Process Management (BPM) platforms are an increasingly important component in today’s technology savvy enterprises. BPM provides a mechanism for orchestrating, automating and tracking core processes across an organization. This allows enterprises to optimize the way they operate. Efficient implementation of BPM strategies approach challenges from a business focused perspective while coupling together multiple back […]read more »
Ranbir Singh

Nessian On The Job – Ranbir Singh

NAME: Ranbir Singh JOB: Director of Global IT Applications CAREER PATH: After earning a degree in Engineering, I began working for Tata Consultancy Services (TCS) as a Software Engineer. I continued to work in software development using Java and in the EAI area before I made the transition to managing business projects.  I joined Ness in 2013.  […]read more »

How to make the right choices when defining your product

Our teams work with client stakeholders throughout our discovery process to rationalize and prioritize which features to include in the product roadmap and which to exclude. Often much of the focus driven through user-centric methods is on the user experience. This is a great place to start but the reasoning we follow should also not […]read more »

Product Engineering thinking can drive high-performance execution

We at Ness believe that product engineering thinking is not just a skill, but it is a culture of our organization. This culture can help organizations design smart approaches for delivering solutions based on high-performance execution. With product engineering thinking at the core, our solution delivery approach primarily focuses on customer value, the platform and […]read more »

The evolution of Product Engineering

We live in a world where ‘product engineering’ holds sway over much of our lives. But it’s not a recent phenomenon. Early adoption was years ago and primarily by large engineering companies like Sun Microsystems, Motorola, Texus Instruments etc. I remember them setting up offshore centres in Bangalore and Hyderabad to leverage the capability and […]read more »