Digital Transformation & Software Engineering Services
omnichannel strategies

Breathe New Life into Your Omnichannel Strategies

How can organizations keep their customers satisfied in the ever evolving digital economy? Any organization that has figured out how to address the needs of their customer and develops user-centered omnichannel strategies will enjoy new channels for revenue growth, new markets for their products and more. Ness’s Chief Digital Officer, Mark Lister, recently authored an […]read more »

Notes from iPipeline Connections 2016: Empowering the Digital Buyer in the Insurance Industry

We recently joined our partner, iPipeline, at its Connections 2016 User Meeting & Conference, a well-regarded event for the Insurance and Financial Services industries. The event focused on how today’s technologies are transforming financial institutions while empowering the new Digital Buyer, Digital Agent and Advisor, Digital Carrier, and Distributors. Representatives from the majority of the […]read more »
omnichannel strategies

5 Steps to Build an Effective Omnichannel Strategy

The Chief Digital Officer for Ness Digital Engineering, Mark Lister and the Director, Digital Practice, North America, James Williams, outline five recommended steps that companies should take to determine how they can best implement to build an effective omnichannel strategy. Step #1: Build a business case. Perform a channel assessment to determine which channels are […]read more »
omnichannel strategies

Developing an Effective Omnichannel Strategy

Companies that successfully create a seamless, omnichannel experience across engagement channels with their customers forge stronger customer relationships. In the age of the Digital Economy, it is essential that companies strive for this to stay ahead of their competition. Analyst houses such as IDC have predicted that investment of time, budget and energy into omnichannel […]read more »

Omnichannel for Financial Services – Challenges & Steps to an Effective Strategy

The Banking and Financial Services industry is frequently cited as being at the cutting edge of innovation in technology. Omnichannel is the latest in a long line of such buzzy phrases and one for which each institution must formulate a strategy to stay competitive. Views on what omnichannel actually means are diverse, and there is […]read more »

The Nomadic Nature of Data

Unfortunately for most businesses, there is no promised land for Data: no single end location that provides everything your organization needs to unleash the potential of its data assets. Data is inherently nomadic, and the notion of storing data, either in a centralized store or decentralized stores, is constantly evolving to support business and technology […]read more »
omnichannel strategies

Embracing the Omnichannel Strategy

By now the concept of Omnichannel is not as foreign as it used to be. In fact, Omnichannel is one of the key areas while formulating a digital strategy especially within B2C contextualization. Historically the interaction between customers and business was one-way, until the onset of social media ecommerce and of mobile technologies which have […]read more »