Digital Transformation & Software Engineering Services

Reflections from the Third Edition of Ness Tech Days Virtual Conference

I wanted to follow up the blog I earlier wrote about the selection process for our third global Ness Tech Days conference (our virtual technology conference), an insightful event packed with three days of presentations by in-house experts around industry-shaping trends across the full spectrum of Ness’s core focus areas – Customer Experience Design, Digital […]read more »

“Hit Refresh” Moments in the Lives of Individuals and Organizations

We all know how Microsoft as a behemoth of an organization has reinvented itself and is again viewed as a top-rated technology company. I had an opportunity to listen to Satya Nadella, CEO of Microsoft and Reid Hoffman, well known Silicon Valley Venture Capitalist, Entrepreneur and Philanthropist at the Churchill Club (event on Oct 2nd). […]read more »

Sentiment Analysis on Live Social Media Data Using ‘R’

Thanks to the social media revolution, we are facing an overload of information. As individuals, we can get the latest updates on happenings around the world, access product reviews and get useful feedback from other users on products and services, and lots more. For businesses, social media can be a double-edged sword though– Social channels […]read more »
Autonomous driving

Sensor Fusion Algorithms For Autonomous Driving: Part 1 — The Kalman Filter and Extended Kalman Filter

Introduction Tracking of stationary and moving objects is a critical function of Autonomous driving technologies. Signals from several sensors, including camera, radar and lidar (Light Detection and Ranging device based on pulsed laser) sensors are combined to estimate the position, velocity, trajectory and class of objects i.e. other vehicles and pedestrians. A good introduction to […]read more »
Opportunities for Marketers in a Digital Economy

Changing Trends, Challenges and Opportunities for Marketers in a Digital Economy

With the increasing use of technology in marketing, marketers’ roles have seen tremendous shifts. The mandate for marketing organizations is quite clear – how to do more with less? At the same time, it is increasingly important yet very often challenging for marketing and IT teams to collaborate and align their efforts around the larger […]read more »