Digital Transformation & Software Engineering Services

Value of Experience Design for Customer and Employee facing Applications- featuring Forrester Research

Why is experience design important for employee facing applications as well as customer facing applications? Here’s a Ness video featuring Amanda LeClair, Forrester Analyst at Forrester Research, who briefs about why both customer and employee-facing application are essential. The topic of employee experience has really started to pop like the topic of customer experience did […]read more »

Improving Operational Excellence Using Digital- featuring Forrester Research

Why is it important to emphasize on modernizing operational improvements in addition to customer-focused applications? Here’s a Ness video featuring Amanda LeClair, Forrester Analyst at Forrester Research, who discusses the ways to improve operational excellence that works seamlessly to support the delivery of an improved customer experience. Today, many companies focus only on the upfront […]read more »

The State of Digital Transformation in the Enterprise

Where are firms in their digital transformation journey? Here’s a Ness video featuring Amanda LeClair, Forrester Analyst at Forrester Research, who discusses the state of companies in their digital transformation journeys. The term ‘digital transformation’ tends to be a bit of a misnomer for most of the companies today and the word ‘transformation’ suggests that […]read more »
Amazon Go

Amazon Go: A Glimpse Into the Future of Retail

Amazon Go, the cashier-less store that recently opened to the public, is being touted as the boldest experiment by the online retail giant and is catching the attention and envy of retailers worldwide. Over a year back, when Amazon announced the opening of an 1800 sq. foot digitized, cashier-less store, the announcement itself was enough […]read more »
banking improve personalization strategy

How Banking Institutions Can Improve Personalization for Their Customers

Issuers and banking institutions have access to large amounts of customer data. This includes data on payment habits, investment activities, purchases and so on. And irrespective of how customers chose to interact with different brands – they expect uniform and personalized customer experiences. While retail and hospitality industries are constantly pushing the envelope to improve […]read more »

Business and Technology Collaboration is Crucial for Great Customer Experience

Customer experience has always been fundamental to business, but with digital revolution creating new demands for enterprises, there is a renewed thrust on enhancing customer experiences across the numerous customer interaction channels and touch points. This requires adoption of new operating models that drive better collaboration and help break down functional silos to enable greater […]read more »

“Hit Refresh” Moments in the Lives of Individuals and Organizations

We all know how Microsoft as a behemoth of an organization has reinvented itself and is again viewed as a top-rated technology company. I had an opportunity to listen to Satya Nadella, CEO of Microsoft and Reid Hoffman, well known Silicon Valley Venture Capitalist, Entrepreneur and Philanthropist at the Churchill Club (event on Oct 2nd). […]read more »
Personalization in Retail Banking

How Can Retail Banks Navigate the Personalization Challenge?

Personalization is a common expectation for customers these days. No matter where they go, what device they are using or how they choose to interact with their brands, they want to see ‘intelligent offerings’ that relate to them and are uniquely targeted to them. Evidences prove that retail organizations are leaving no stone unturned in […]read more »