In a new article for PaymentsSource, Sanjay Bhakta, senior director of solutions for Ness Digital Engineering, discusses the tools banks and issuers should utilize to ultimately improve personalization for customers, citing the banking institutions USAA and BBVA as examples. These include leveraging customer segmentation data to better profile customers using data management best practices, outlining better analytical models using AI and machine learning, agreeing on their future capabilities model, and potentially employing a technology partner specializing in digital transformation.
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