Virtually every company produces content that generates business value, whether directly through content monetization models or indirectly through the distribution of information that streamlines how the company operates. The growth of the Digital Economy presents ever more opportunities to improve workflows and refresh the user experience at every phase of content creation, personalization, management, publication, distribution, and monetization. To take advantage of these opportunities, organizations are combining their own unique content-generating capabilities with off-the-shelf solutions for content management, targeting and segmentation, over-the-top playout, and rights management. They are updating their content value chains to increase relevance and loyalty with consumers through personalization, improved reliability, and maintainability. Companies need to deliver content in a coherent manner across an expanding range of channels and devices (including those responding to voice and motion).