Scaling a Digital Marketing Platform to Expand Business

One of the world’s largest providers of integrated information technology and digital marketing solutions to the automotive industry wanted to help its more than tens of thousands of automobile dealers and vehicle manufacturers fully capitalize on the digital economy for competitive advantage. The company provides a robust suite of customer relationship management (CRM) solutions tailored to the needs of the automotive industry, including website design and a content management system (CMS), online display and search engine marketing, email and social media marketing, reputation management and data analysis tools.

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