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Ness Digital Engineering Unveils Personalization Accelerator for Retail and Financial Services Industries


New data-driven solution designed to help businesses increase customer engagement, loyalty, and revenue

TEANECK, NJ – August 30, 2017 Ness Digital Engineering today announced a new

Personalization Accelerator that applies machine learning principles to existing data to help companies get customer experience personalization improvements to market faster. The solution is now available for companies in the retail and financial services industries.

“Time is of the essence in highly-competitive marketplaces where companies need to win customers with smart, targeted solutions,” said Paul Lombardo, Ness Digital Engineering CEO. “We help our clients define and execute a full roadmap for creating engaging customer experiences, and the Ness Personalization Accelerator is an important driver in that process.”

The Ness Personalization Accelerator allows retail and financial businesses to:

  • Better understand customer behavior patterns to increase sales conversions
  • Gain flexibility for targeting specific products to specific customer segments
  • Implement personalization quickly and reduce the risk of vendor lock-in by using existing data and internal platforms

“According to Forrester Research, 68 percent of companies have made delivering personalized experiences a priority, yet 53 percent lack the right technology to personalize their services,” added Mark Lister, Chief Digital Officer at Ness. “This is a valuable tool to help our customers improve engagement with their customers and get to market quickly with greater focus on personalized experiences.”

The Ness Personalization Accelerator was conceived by the Ness Connected Labs team, whose mission is to combine expertise in customer experience design, digital platform development, and big data analytics to help Ness clients prototype, experiment, create innovation strategies, and build solutions that help their businesses thrive.

For more information on the Ness Personalization Accelerator, view a video demonstration at nessconnectedlabs.com and email the team behind it at connectedlabs@ness.com.

About Ness Digital Engineering
Ness Digital Engineering designs and builds digital platforms and software that help organizations engage customers, differentiate their brands, and drive revenue growth. Our customer experience designers, software engineers and data experts partner with clients to develop roadmaps that identify ongoing opportunities to increase the value of their digital products and services. Through agile development of minimum viable products (MVPs), our clients can test new ideas in the market and continually adapt to changing business conditions—giving our clients the leverage to lead market disruption in their industries and compete more effectively to drive revenue growth. For more information, visit ness.com.

Media Contacts
Vivek Kangath
Global Manager – Corporate Communications
Ness Digital Engineering
+91 9742565583

Amy Legere