Leveraging Vehicle and Driver Data to Better Understand User Experience

Automotive technology is undergoing explosive innovation with autonomous vehicle data revolutionizing the user experience. However, the challenge for the automotive industry as well as IT service providers like Ness Digital Engineering is how to transform thousands of gigabytes of raw data into useful insights and new business revenue.

In an article for ATZ Magazine, Ketan Karia, Chief Delivery Officer for Europe at Ness, discusses how expertly sourced data about vehicle performance and driver preferences can help extract user insights in real-time, leading to a safer, smoother and more personalized driving experience.

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