Digital Transformation & Software Engineering Services
IoT – The Secret to Winning Customer Experience

IoT – The Secret to Winning Customer Experience

Ness Digital ServicesRecent research from consulting firm, Walker, shows that by 2020 customer experience will overtake price and product as the key brand differentiator. So, what’s the secret to winning customers and growing your business? Our head of IoT, Ketan Karia, has authored a column in CMSWire  titled, “The IoT Brings New Meaning to the Omnichannel Customer Experience” to explain how brands can leverage IoT to ensure great customer experiences.

While the IoT omnichannel evolution is here, delivering proactive, predictive and personalized experiences is the key to meet customer expectations. “Companies hoping to succeed in 2019 and beyond (and what company doesn’t?) must continuously up the ante on the customer experiences they deliver,” states Karia. To win customers, companies need to carefully consider the customer journey and align their messaging, goals, objectives and design across channels and devices to deliver seamlessness and consistency.

View full article: https://www.ness.com/the-iot-brings-new-meaning-to-the-omnichannel-customer-experience/

About the Author

Ness Corporate Ness Corporate
Ness is a global, leading ​custom software development company. Ness understands that for companies to grow, to differentiate, to stay relevant, it’s critical to find new ways to engage, retain and build loyalty with customers -- continually delivering better services, experiences and content.

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