Driving the Future of Media & Entertainment

Deliver immersive, scalable, and intelligent media experiences, from initial content ingest through global distribution and consumption, combining AI-driven engineering, automation, intelligent orchestration, and quality assurance. We provide sophisticated personalization services by leveraging content graphs that map relationships among content, users, and contexts. Our frameworks enable A/B testing and multivariate optimization at scale.

40% Faster time to publish

with a multi-tenant, scalable, cloud-native IP-based OTT platform

50% Reduction in manual processes

Implemented an AI bot to automate use cases for service requests

30% TCO Reduction

Streamlined processes with a Center of Excellence

1M+ App Downloads

For a leading Live and On-demand sports streaming platform

Industry Challenges We Solve

Fragmented content pipelines across OTT, IPTV, and broadcast

Fragmented content pipelines across OTT, IPTV, and broadcast

Rising expectations for real-time, multi-screen viewing experiences

Rising expectations for real-time, multi-screen viewing experiences

Complexity in royalty attribution and digital rights management

Complexity in royalty attribution and digital rights management

Need for localized, hyper-personalized content delivery

Need for localized, hyper-personalized content delivery

Inefficiencies in legacy product maintenance and feature velocity

Inefficiencies in legacy product maintenance and feature velocity

Lag in adopting AI/ML-driven engineering and operations

Lag in adopting AI/ML-driven engineering and operations

Our Offerings

OTT/Streaming Platforms

OTT/Streaming Platforms

End-to-end platform engineering for content delivery, viewer experience optimization, and monetization strategies.

Broadcast Modernization

Broadcast Modernization

Legacy system transformation, IP-based workflows, and cloud-enabled broadcast operations.

AdTech and Campaign Ops

AdTech and Campaign Ops

Programmatic advertising infrastructure, campaign management systems, and attribution analytics.

Royalty Management for Digital Assets

Royalty Management for Digital Assets

Calculating splits and paying royalties accurately to avoid legal challenges.

Metadata & Content Supply Chain

Metadata & Content Supply Chain

Automated metadata enrichment, content rights management, and supply chain orchestration.

CX Personalization

CX Personalization

Recommendation engines, audience segmentation, and personalized content discovery experiences.

Audience Analytics

Audience Analytics

Behavioral insights, engagement metrics, and predictive analytics for content strategy.

Local Inserts

Local Inserts

Solution for local inserts in streaming, focused on language, localization, personalization, and culturally relevant engagement.

Why Ness ?

Deep Media Expertise

Decades of experience across sports, broadcast, gaming, OTT, and content services.

AI + Engineering DNA

AI solutions are deployed across the content lifecycle to drive efficiency and enhance discovery.

Strong Partnerships

Deep relationships with hyperscalers, ISVs, and media-tech enable co-innovation, validated solutions, and accelerated time-to-value for complex implementations.

Full-Stack Innovation

Our portfolio of accelerators, frameworks, and reference architecture reduces implementation risk and enables consistent, high-quality delivery across engagements.

Global Delivery + Local Insight

Hybrid delivery with engineering centers and M&E SMEs across regions.

Featured Experts

Talk to our experts and explore the future of Financial Services

Mitesh Dasani

Mitesh Dasani

Engineering Leader – Media & Entertainment

Gaurav Gosain

Gaurav Gosain

Media & Entertainment Industry Leader

Ganesh Venkataraman

Ganesh Venkataraman

Media & Entertainment Industry Leader

Shailendra Singh

Shailendra Singh

Media & Entertainment Industry Leader

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Case Studies

View all Case Studies

Case Study

Modernizing Music Operations at Scale for a Global Music Leader

Client OverviewThe client is the world’s leading music company, operating across recorded music, publishing, merchandising, and audiovisual content in more…

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Case Study

How a Leading Global Education Organization Modernized Digital Learning for Adaptive, AI-Powered Scale

Client OverviewA leading global education and assessment organization serving learners, educators, and institutions across more than 170 countries set out…

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Case Study

From AI Silos to Shared Intelligence: Enabling 1300 Users with a SecureManaged AI Layer

Client OverviewThe client is a multibillion-dollar, growth-oriented independent oil and gas firm specializing in the acquisition, development, and operation of…

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View all Case Studies

Strategic Partnerships That Drive Innovation

Collaborating with industry leaders to deliver cutting-edge digital solutions.

Explore Ecosystem
AWS

AWS

Azure

Azure

Concierto

Concierto

Salesforce

Salesforce

Confluent

Confluent

Snowflake

Snowflake

Databricks

Databricks

Insights

Explore perspectives, research, and best practices from the forefront 
of intelligent engineering.

View all Insights

Blogs

OTT streaming industry is pivoting towards its next generation of digital content distribution & consumption

Netflix has ceased services in Russia and started implementing ways to restrict account sharing. There is also increased competition from…

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Blogs

Enabling Service Differentiation in OTT Video Streaming Services

The first wave of video content attempting to reach audiences through the Internet in the early 2000s had technical challenges.Delivering…

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Blogs

How GenAI is transforming content creation and syndication in e-commerce

Content is at the heart of e-commerce businesses, from building brand awareness and driving organic traffic to boosting purchase conversions…

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Blogs

Revolutionizing the future with Generative AI

Generative AI, or GenAI, is revolutionizing work from moviemaking to manufacturing, with enterprises exploring use cases that can deliver maximum…

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Blogs

Learning Ecosystem: An Accelerated Move Toward Digital

The learning educational ecosystem has evolved immensely through the years, backed by technology disruption and the accelerated move toward digital…

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View all Insights

Let’s Engineer What’s Next. Together.

Partner with us to build intelligent solutions faster and smarter
— we’re ready when you are.

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