There are multiple ways for businesses to reach their customers, who expects personalized, omnichannel experiences when interacting with their brands — and above all, they demand quick response times. Research shows that by 2020, customer experience will overtake price and product as the key brand differentiator. To win customers, companies need to carefully consider the user experience’s journey and align their messaging, goals, objectives and design across channels and devices to deliver seamlessness and consistency.
Our Head of Europe Delivery & the Global IoT Practice at Ness Digital Engineering, Ketan Karia has authored a column in CMSWire titled, “The IoT Brings New Meaning to the Omnichannel Customer Experience,” to explain how brands can evolve the omnichannel customer experience with IoT.
Read the full article – https://www.ness.com/the-iot-brings-new-meaning-to-the-omnichannel-customer-experience/