Evolving the Customer Omnichannel Experience with IoT

There are multiple ways for businesses to reach their customers, who expects personalized, omnichannel experiences when interacting with their brands — and above all, they demand quick response times. Research shows that by 2020, customer experience will overtake price and product as the key brand differentiator. To win customers, companies need to carefully consider the user experience’s journey and align their messaging, goals, objectives and design across channels and devices to deliver seamlessness and consistency.

Our Head of Europe Delivery & the Global IoT Practice at Ness Digital Engineering, Ketan Karia has authored a column in CMSWire titled, “The IoT Brings New Meaning to the Omnichannel Customer Experience,” to explain how brands can evolve the omnichannel customer experience with IoT.

Read the full article – https://www.ness.com/the-iot-brings-new-meaning-to-the-omnichannel-customer-experience/

Related Insights
Blog post

The Promise of Internet of Things for Process/Batch Manufacturing Industries-Part 1

The adoption of digital business trends has brought Industries to the doorstep of radical change, popularly...

Making IoT Mainstream

As IoT technology develops, it is important to balance technical innovation with usability and accessibility....
Blog post

IoT –Transforming Small and Growing Manufacturing Firms

Industry 4.0 and Smart Factory capabilities are becoming pervasive, especially in large manufacturing...

Contact us to learn more

Ness likes to work collaboratively with its customers, so please ask us questions if you would like to learn more about our services. We look forward to answering them.
Browser warning
We noticed that you are using Internet Explorer. Not all of our website’s functions will work on Internet Explorer. For a better experience, we recommend that you visit us on a different browser. Click here for a list of the latest versions.