The new AI-based technology known as deepfakes has the ability to fabricate apparently real footage of people and create fake images for entertainment, research, and other purposes. Like most AI solutions, deepfake technology can have both positive and negative applications.
In an article for SearchCIO, Moshe Kranc, Chief Technology Officer, Ness Digital Engineering joins the conversation on how enterprises can put this technology to practical use in an ethical manner. Moshe expects to see deepfake technology used for hyper-personalizing sales videos, customer support and employee training. It will be important for organizations who use this technology to also be transparent that the content was artificially generated.
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