Enterprises Race to Plan for Deepfake Technology

The new AI-based technology known as deepfakes has the ability to fabricate apparently real footage of people and create fake images for entertainment, research, and other purposes. Like most AI solutions, deepfake technology can have both positive and negative applications.

In an article for SearchCIO, Moshe Kranc, Chief Technology Officer, Ness Digital Engineering joins the conversation on how enterprises can put this technology to practical use in an ethical manner. Moshe expects to see deepfake technology used for hyper-personalizing sales videos, customer support and employee training. It will be important for organizations who use this technology to also be transparent that the content was artificially generated.

Click here to learn more

Related Insights

How AI, ML, Data and Automation enhance the Content Supply Chain – Vlog Part 3

In Part 2 of the Vlog series, Focazio discussed the basics of a video content supply chain -- including...
Blog post

How Virtual Contact Centers Can Benefit You

Virtual contact centers are enabling IT Help Desks, HR departments, and Customer Support teams around...

What Can Artificial Intelligence and Machine Learning Do for You?

Artificial Intelligence (AI) and Machine Learning (ML) have come a long way in the past 10 years and...

Contact us to learn more

Ness likes to work collaboratively with its customers, so please ask us questions if you would like to learn more about our services. We look forward to answering them.
Browser warning
We noticed that you are using Internet Explorer. Not all of our website’s functions will work on Internet Explorer. For a better experience, we recommend that you visit us on a different browser. Click here for a list of the latest versions.