PayTV Leader Builds Subscriber Base with Intelligent Search & Recommendation
An Emmy Award-winning digital video distributor needed an innovative solution to grow its market share in Europe. The company needed to find a way to connect with its subscribers and build relevant relationships that would lead to subscriber and revenue growth, reduce churn and create market momentum.
In partnership with the client, Ness created a comprehensive research and development structure across multiple geographies to drive innovation across every aspect of the client’s digital infrastructure. The team developed an algorithm-driven engine that enabled intelligent, personalized search and recommendation capabilities.
An intelligent suite of advanced metadata and scalable personalization toolsets enabled the client to add over 3 million subscribers across multiple European geographies.