Digital Transformation & Software Engineering Services
Digital Retail Road Map: Enhancing Customer Experience and Increasing Margins

Digital Retail Road Map: Enhancing Customer Experience and Increasing Margins

In a new article for Total Retail, James M A Williams, Ness’ director of digital services, describes future trends surrounding digital retail, both online and in-store. Elements on the digital roadmap for retail include interactive store experiences, impulse buy enablement, convenience for fulfillment, and insight-driven dynamic pricing. As a result, the digital transformation of retail continues to provide new opportunities for brands to differentiate themselves in terms of customer experience online and offline, while boosting revenues and profit margins. Williams adds that an integrated customer journey and enabled systems are what enhance the customer life cycle.

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About the Author

Ness Corporate Ness Corporate
Ness is a global, leading ​custom software development company. Ness understands that for companies to grow, to differentiate, to stay relevant, it’s critical to find new ways to engage, retain and build loyalty with customers -- continually delivering better services, experiences and content.

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