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Digital Retail Road Map: Enhancing Customer Experience and Increasing Margins


In a new article for Total Retail, describes future trends surrounding digital retail, both online and in-store. Elements on the digital roadmap for retail include interactive store experiences, impulse buy enablement, convenience for fulfillment, and insight-driven dynamic pricing. As a result, the digital transformation of retail continues to provide new opportunities for brands to differentiate themselves in terms of customer experience online and offline, while boosting revenues and profit margins.

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