The prestigious conference dedicated to digital transformation is over. This year, we were not just a partner of the event but we were also involved in the formulation of the main views thanks to Petr Mýtina. Technologies and business were among topics which were intensively discussed. The end of the conference was marked by good deeds.
The central theme of this year’s IDC Summit was digital transformation (DX) and, in particular, searching for an answer how to make it “easier”. The interest in the conference is growing year after year as this topic is becoming more important in the day-to-day business of companies and as the role of CIOs and CXOs who are responsible for addressing technological challenges is strengthened. Most of the participants in this IT forum were also recruited from within their ranks.
However, it is not enough to collect data, it is necessary for companies to work with them in a right way.
DX IS A COMPREHENSIVE PROCESS AND IT SHOULD BE RELATED TO THE WHOLE ORGANIZATION INCLUDING ITS INTERNAL PROCESSES. BETTER USER EXPERIENCES SHOULD BE ACCESSIBLE NOT ONLY TO CUSTOMERS BUT TO THE EMPLOYEES AS WELL.
This year we were the main partner of the IDC Summit and in the Business section: The Race for Innovation, Petr Mýtina presented his concept of digital transformation in a presentation called “DX outside in.” He also mentioned among other things that it is best to start with digitalization from customer experience and product and service innovation, i.e. front-end. However, he pointed out that DX is a comprehensive process and should cover the entire organization, including its internal processes.
Better user experiences should be accessible not only to customers but also to employees. Petr also recommended particular steps for a smoother approach to the digital transformation of companies. For example, building an appropriate IT structure, or the unification of front-end and back-end worlds.