Looking back at IDC Summit 2019

The prestigious conference dedicated to digital transformation is over. This year, we were not just a partner of the event but we were also involved in the formulation of the main views thanks to Petr Mýtina. Technologies and business were among topics which were intensively discussed. The end of the conference was marked by good deeds.

The central theme of this year’s IDC Summit was digital transformation (DX) and, in particular, searching for an answer how to make it “easier”. The interest in the conference is growing year after year as this topic is becoming more important in the day-to-day business of companies and as the role of CIOs and CXOs who are responsible for addressing technological challenges is strengthened. Most of the participants in this IT forum were also recruited from within their ranks.

Every company is technological in a way

Technologies are developing rapidly and becoming more and more sophisticated. They help to solve more and more complex situations and problems. At the same time, they place higher demands on the information systems of every company. Thus, in the current digital world, we can boldly designate every business as a technological one, no matter its industry. The phenomenon of today includes data, the amount of which is constantly and exponentially growing.
However, it is not enough to collect data, it is necessary for companies to work with them in a right way.
Only then will their value be released. Data and data analysis are usable for informed decisions and directly affect changes of business models of companies. The roles of CIOs – who need to tackle faster business dynamics, higher expectations of customers and employees, and change in their behavior – are also being transformed.

It is always an individual journey of a particular company

The logical question arises: how can we succeed in this challenging world? Unfortunately, there is no one effective and versatile recipe for the agile transformation of companies. It is always an individual journey of a particular company which must be based not only on a clear vision and strategy of using innovative technologies, but it must also take employees and corporate culture into account. Ideally, this should be set up for the adoption and support of ongoing digital transformation by the management.

 

DX IS A COMPREHENSIVE PROCESS AND IT SHOULD BE RELATED TO THE WHOLE ORGANIZATION INCLUDING ITS INTERNAL PROCESSES. BETTER USER EXPERIENCES SHOULD BE ACCESSIBLE NOT ONLY TO CUSTOMERS BUT TO THE EMPLOYEES AS WELL.

Digitalization should start from customer experience and product and service innovation

This year we were the main partner of the IDC Summit and in the Business section: The Race for Innovation, Petr Mýtina presented his concept of digital transformation in a presentation called “DX outside in.” He also mentioned among other things that it is best to start with digitalization from customer experience and product and service innovation, i.e. front-end. However, he pointed out that DX is a comprehensive process and should cover the entire organization, including its internal processes.

Better user experiences should be accessible not only to customers but also to employees. Petr also recommended particular steps for a smoother approach to the digital transformation of companies. For example, building an appropriate IT structure, or the unification of front-end and back-end worlds.

Not only to advise but also to help

At the end of the summit, paintings painted during the conference by the participants were auctioned. Our contribution of ten thousand crowns was added to the proceeds of the auction designed to help young people from children’s homes with limited opportunities.
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We help companies and organizations with identifying opportunities where technologies unleash the potential to do things more simply and more efficiently. We connect internal processes and systems with digital products and services for our client.
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