Considerations for Marketers in the Digital Economy

In a new Q&A with Paul Writer, Amber Blaha, Chief Marketing Officer, Ness Digital Engineering, shares her thoughts on the changing trends, challenges and opportunities for marketing organizations in a digital economy.  Regarding the role of the CMO in driving digital transformation, she notes, “The role of a CMO remains focused on helping companies drive business. But, because a great deal of customer engagement now occurs via digital channels, CMOs need to work far more closely with technology leaders in their organizations, such as with the Chief Digital Officer, Chief Technology Officer, and Chief Information Officer.”

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