Digital Transformation & Software Engineering Services
Championing Digital Storytelling – It’s Not About You, You, You. Make your brand relevant to the lives of your audience

Championing Digital Storytelling – It’s Not About You, You, You. Make your brand relevant to the lives of your audience

Mark Lister, Chief Digital Officer, Ness Digital Engineering, has authored an article for Fourth Source about the importance of attracting and retaining customers by making brands relevant to their lives. He poses a question to the readers asking, “So, how do companies keep consumers’ attention – what delightful approaches work best?” Digital storytelling is emerging as an accepted pathway through the noise and points to a higher success rate for thoughtful, content-focused propositions.

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About the Author

Ness Ness
Ness Digital Engineering is a global, leading ​custom software development company. Ness understands that for companies to grow, to differentiate, to stay relevant, it’s critical to find new ways to engage, retain and build loyalty with customers -- continually delivering better services, experiences and content.

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