Remember the day your team went live on Salesforce? There was probably a collective sigh of relief, maybe some cake, and definitely a lot of promises made to leadership about how agile the business was about to become. But if you talk to most enterprise leaders off…
Salesforce programs have always been high-stakes. They touch revenue operations, service delivery, channel enablement, compliance, and the data your teams rely on to make decisions. In the age of AI, the stakes rise again, not because AI is a shiny add-on,…
The private equity and venture capital worlds operate on a bizarre double standard. On any given Tuesday, a deal team will grill a startup founder on their technology stack, demanding to see their API integrations, scalable data architecture, and AI…
Understanding the relationship between implementation, customization, and Salesforce development is essential for long-term CRM success. If you spend any real time running enterprise CRM overhauls, you know this exact moment. The company changes, the sector shifts, but the meeting plays out the same…