If you’ve spent enough time around enterprise Salesforce programs, you eventually realize something uncomfortable. Most Salesforce implementations don’t fail because of Salesforce. They fail because organizations approach CRM transformation as a technology deployment exercise rather than an engineering challenge.While AI…
Understanding the relationship between implementation, customization, and Salesforce development is essential for long-term CRM success. If you spend any real time running enterprise CRM overhauls, you know this exact moment. The company changes, the sector shifts, but the meeting plays out the same…
For many organizations, the Net Promoter Score (NPS) is treated as just another reporting metric, a retrospective pat on the back, or a cautionary flag. However, in high-value B2B services, NPS should be more than just a quarterly KPI. It’s…
Content is at the heart of e-commerce businesses, from building brand awareness and driving organic traffic to boosting purchase conversions and overall shopper experience.Generative AI, especially tools like ChatGPT, offers a simplified process of generating creative content quickly to address…
21 April 2023Digital transformation entails the extensive use of technology to reshape the core of an organization’s operations. It is necessary for business continuity and provides much needed stability and operational agility to their workforce and customers. Moreover, digital technologies…
IntroductionIn today’s fast-paced and competitive business landscape, staying ahead requires more than just intuition and experience. It demands a strategic approach driven by data and powered by technology. That’s where Salesforce comes in – a game-changing platform that has revolutionized…
8 March 2023How is Ness different? We often face this question as people asking this question have already experienced a wide range of IT services or technology partners and want to ascertain where we fit in this spectrum.Here are some…
Netflix has ceased services in Russia and started implementing ways to restrict account sharing. There is also increased competition from the likes of Disney+, Hulu and Sony, along with new launches like Paramount+ and rapid expansion of NBC Peacock. Content…
Learn why modernization is not just a technology modernization problem.What’s the first word you think of when you think of modernization challenges?We’re going to assume technology is what first came to mind.The overwhelming majority will have the same response as…