In a recent article for Forbes India, Ness’ CEO, Ranjit Tinaikar, discusses how the global pandemic has affected digital acceleration from how customers engage with businesses to supply chain disruptions. As this pace rapidly accelerates, enterprises will need to recognize the internal barriers and address them head-on to achieve success.
Key Highlights and Takeaways:
Annual Budgeting Cycles
Multi-year commitments and changing priorities can prevent businesses from staying the course. A truly digital transformation journey starts with the customer experience and emphasizes the linkage of customer value creation. Multi-year investments and incremental returns throughout the transformation journey are not mutually exclusive. If you are embarking on a truly digital acceleration journey, making large multi-year commitments tied to value creation at every stage is not only possible but necessary.
Cultural Changes in the Business Ecosystem
Building new digital ecosystems that operate faster and cheaper are fundamental to digital acceleration. This can result in a cultural change that is hard to carry out. Digital transformation will inevitably impact traditional boundaries and replace them with new ones that require a massive change in people, processes, and systems.
Risks of Changing Customer-facing Platforms
Digital acceleration programs tend to start with customer-facing processes and services, amplifying the challenge of transformation as it exposes you to a competitive threat. While the potential for competitive differentiation is high, there is still a risk that this new product introduction may trigger the customer to “test the market” for alternative providers. These commercial risks often justify the large-scale effort necessary to pull off digital transformations.
Transitioning from Legacy to Digital Engineering Skills and Processes
Buzz words like “agile methods” and a collection of technical skills can’t replace the knowledge from a team trained in actual development environments and cultures, which are quite different from the legacy IT departments that most organizations have. Digital enterprises will need to look to partners who excel at design thinking, rapid product innovation, and deep product engineering methods and tools.
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