Approaches to Successful Digital Transformation

Digital Transformation is a continuous journey, so companies expecting to survive and thrive in the digital era are transforming themselves to offer customers a connected digital experience. Better data, good customer and user experience, more revenue, and improved efficiencies are core objectives for businesses. So, how are companies managing one or even multiple projects to achieve transformational improvements? Watch this 30-minute webinar to learn experience-based insights from enterprise companies driving digital transformation.

Based on survey results, Doug Barth, founder of Gatepoint Research, and Mark Lister, Chief Digital Officer of Ness Digital Engineering, share their observations on how companies are investing in digital transformation programs. The survey asked respondents to report on various factors:

According to the survey, it is reported that in 2019, more than half of respondents have projects in both big data and ML/AI and customer/user experience design. However, the right business drivers are essential for continued business success and growth of their projects. Almost, 68% respondents said cost reduction or efficiency gains are making their business smarter, below which 60% said revenue growth, and 50% aimed to do a better job of engaging customers.

While digital transformation is rewriting business models, concerns about staying abreast or ahead of the competition are high for two thirds of respondents. Only 14% are happy that they are keeping up—or will be unaffected. However, the digital transformation journey is not an easy task as it involves a myriad of challenges. When surveyed about the transformational digital business/technology projects challenges that respondents have faced in the past, it is reported that more than half of the project challenges involved scope creep and cost overruns. Another 42% felt they lacked suitable expertise and the tools to encourage the adoption of new digital best practices.

The survey reveals that the four most important qualities of a strategic partner to assist in their digital endeavors are innovative thinking, a flexible approach, relevant experience, and an agile and collaborative model. The webinar also covers how high-value strategic partners, like Ness Digital Engineering, can help companies with innovative thinking outside of institutional boundaries to better compete in today’s environment.

 

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