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Applying Agile Practices to the Business – featuring Forrester Research


What does it mean to be agile at the business level? Here’s a Ness video featuring Amanda LeClair, Forrester Analyst at Forrester Research, who explains the importance of taking an “agile approach”.

According to Amanda, the best piece of advice on how to take an agile approach is to apply the core values and principles of the agile process across the organization and actively seek feedback loops to drive business decisions. This level of agility means that everyone across the business understands who your customers are, what problem you’re trying to solve, how you’re going to work internally to deliver services, and your responsibilities in that particular role for delivering a superior customer experience. “Agility at the business level is about applying the core principles of agile across the business — not trying to take a waterfall or process approach,” adds Amanda.