Amazon, Whole Foods and the future of shopping

In a new article from the Internet Retailer, Moshe Kranc, CTO of Ness Digital Engineering, provides an interesting analysis of how Amazon’s decision to buy Whole Foods could be a significant move for the retailer, and also a wake-up call for its online competitors. “Whole Foods provides Amazon with an entry into high-touch experiential shopping. It also provides a laboratory where Amazon can collect data about this kind of shopping, and perhaps gain insights into how to make online shopping more exploratory and engaging. If you are a competitor in the supermarket segment, Amazon’s purchase of Whole Foods serves as a wake-up call,” Moshe notes.

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