A Major TV Broadcaster Builds a New OTT Platform to Target a New B2B Market Segment
The new global content delivery solution achieves 100% delivery accuracy on time and within budget.
Operating in North and Latin America, the client is a Forbes 500 digital entertainment service provider. The enterprise needed a forward-looking product that still maintained backwards compatibility for their existing commercial customers to target new markets and audiences. The next-generation platform had to enable the client to reach its business goals and easily integrate with other platforms and systems.
The client’s legacy platform lacked modern features that would enable true Over-the-Top (OTT) capabilities, Video-on-Demand (VOD) services, and local content insertion. As part of this modernization effort, the client needed to enable programmable content apps for seamless integration with other OTT content providers.
The client wanted Ness to build, deploy, scale, and support its new global content delivery solution for linear and OTT platforms to maintain its competitive edge. The platform was built on a scalable infrastructure, leveraging AWS services, including EKS, ALB, RDS, Redis, WAF, Elasticsearch, S3, EC2, Lambda, AWS Inspector, AWS SSM, CloudWatch, and ECR. It enabled end-to-end ownership of the cloud environments (from development through production, deployment, support, and ongoing optimization) and utilized a well-architected AWS framework for operations.
Ness’s solution reached the Minimum Viable Product (MVP) status rapidly, meeting the client’s ambitious target to officially launch the platform during a key industry event in North America. We executed the initial POC in under three months and the first MVP release to production in 10 months. It is currently deployed in more than 300 properties, running on more than 27000 devices, showing continued growth. The client achieved 100% delivery accuracy on time and within budget.