A Leading Social Media Company Transforms Video Streaming Platform for Improved Customer Responsiveness
The new global content delivery solution achieves 100% delivery accuracy on time and within budget.
The client is a leading social media company built around passions, bringing like-minded people, fans, icons, creators, and brands together in communities—blending epic online and offline events—centered around music, arts & entertainment, games, interests and community. Their innovative new business model is based on commercializing social experiences, and the platform is built around video content.
The media playback performance on both servers and cloud servers was inadequate, causing the client to miss key performance KPIs on CPU utilization, memory usage, and battery consumption, making it a business-critical problem that needed to be solved quickly.
To help the client improve their user experience and meet their KPIs, Ness presented several options to optimize the performance of their applications. We scaled the proof of concept into a full delivery setup just two months after kicking off the product. We also expanded the scope to include developing a live streaming component based on Amazon IVS.
Ness supported the client in meeting their ambitious go-to-market timeline by overcoming performance challenges and securing a seamless user experience. Ness’s solution delivered up to 97% performance improvement in CPU consumption in native video players and up to 60% improvement in memory consumption.