Global
Case Study
A Leading Entertainment Industry ISV Harnesses the Cloud to Drive Hyper-personalization
The solution accelerates the delivery of highly personalized content, facilitating near real-time customizations.
Overview
The client is a leading independent entertainment software and technology provider with operations in 75 countries, offering entertainment metadata, streaming, and personalized viewing search and recommendation services. They sought to leverage and exploit the massive growth and monetization potential connected to the utilization of near hyper-personalization methods.
Challenge
The client wanted to transform their legacy metadata analytics and processing solution into a high-velocity, cloud-based, scalable platform, delivering near real-time content and targeted updates.
Solution
Ness developed the Automated Content Enrichment (ACE) architecture and platform, providing a complete suite of enriched metadata acquisition, mapping, SDR (Software Defined Receiver), and aggregator services, utilizing advanced data pull and orchestration delivery best practices. It enabled a flexible, reliable, scalable, and high-velocity metadata pipeline, facilitating near real-time customizations and adjustments.
Result
Our solution enabled the client to accelerate the delivery of highly personalized content. The highly adaptable model-driven pipeline realized a 30% reduction in the onboarding time required for new metadata sources.
