5 Steps for an Effective Omnichannel Strategy in Banking

Omnichannel banking enables customers to do business on whatever mix of channels they choose. A successful omnichannel strategy not only considers which channels a bank offers, but also – and more importantly – how seamlessly the bank enables its customers to move among the channels they prefer to use. It is all too common in banking for physical and digital experiences to appear and function as though they are built by different firms, no doubt the result of industry consolidation and internal information silos of the past.