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Ness Digital Engineering wins Brandon Hall Group HCM Excellence Awards

New York. – Aug 28, 2023 – Ness Digital Engineering, a leading provider of digital transformation services, is pleased to announce that it has won the coveted Brandon Hall Group HCM Excellence Awards™ for 2023, which recognizes best practices for initiatives in Learning and Development, Leadership Development.

Ness won the coveted Brandon Hall Group award for excellence in two categories

  1. Best Advance in Competencies and Skill Development – Gold for our entry titled - Enhance internal deployment through deep digital skilling and
  2. Best Development Program for Frontline Leaders – Bronze – for our entry titled - Catalysts – A Frontline Leader Capability Development Program

Brandon Hall Group™ is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. For over 30 years, they have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. The awards recognize the best organizations that have successfully developed and deployed programs, strategies, modalities, processes, systems, and tools that have achieved measurable results.

Speaking on the occasion Ranjit Tinaikar, CEO of Ness Digital Engineering said “Talent is the most crucial part of our success, and we are committed to the addressing the continuous learning needs of our workforce. This award reflects the culture of learning at Ness Digital Engineering.”

Ness Global Head, Learning and Development, Shivadarshan Deshamudre (Darshan) while expressing his joy and pride in receiving the coveted Brandon Hall Group Excellence Awards, said, “Winning the coveted Brandon Hall Group Excellence Awards 2023 is a testimony for the relentless focus on enabling our associates to meet and exceed the expectations of the new age digital skills aligned to business needs and inculcate the best-in-class practices for our new managers.”

Ness’s commitment to talent development is evident through its robust talent development strategy and learning framework. Learning and talent enablement in 2023 is built on 4 strategic pillars

  1. Build a strong Digital workforce/Certified workforce – A personalized learning roadmap for every Individual, based on the current role, future role, skills, skill-gaps and aspirations of the associates helps in keeping associates abreast with cutting edge technology, hot skills, industry accreditation through certification, soft skills and managerial skills.
  2. Enable Graduates/interns to be project ready - Enabling the graduate hires and interns to be role ready and align to the business expectations is key to achieving growth. An integrated 36 months development plan including a bootcamp, year one continuous learning plan and extended proficiency upskilling based on business needs is indigenously developed for building a solid digital native workforce.
  3. Mid Manager Development – Having a strong mid and senior leadership pipeline enables Ness to guarantee delivery excellence and strategic partnerships. Ness Academy enables this through business aligned signature leadership programs designed at each leadership turns and ensure role readiness. E.g. – Catalysts a frontline leader development program, helps new managers build skills to manage self, teams, and clients.
  4. Fostering internal talent mobility – At Ness Bench and tenured associates’ redeployment is a strategic area to ensure internal fulfillment of key roles and faster career progression. Ness Academy actively baselines and offers customized learning paths to ensure quick TAT for placement and project readiness.

Ness Digital Engineering’s recognition as a recipient of the Brand Hall Group Excellence Award further solidifies its position as a leader in talent development and innovation within the industry. The company remains committed to empowering its employees, cultivating a culture of learning and growth, and delivering exceptional value to its clients.

A complete list of Brandon Hall Group Awards winners can be found here. Past Winners of The Excellence Awards.

About Ness Digital Engineering

Ness is a full lifecycle digital engineering firm offering digital advisory through scaled engineering services. Combining our core competence in engineering with the latest in digital strategy and technology, we seamlessly manage Digital Transformation journeys from strategy through execution to help businesses thrive in the digital economy. As your tech partner, we help engineer your company’s future with cloud and data. For more information, visit

About Brandon Hall Group

Brandon Hall Group – is a U.S. based firm which focuses on Human Capital Management consulting and training. They provide data, research, insights, and certification to Learning, Talent, and HR executives and organizations. They are into research and advisory of Human Capital and they are known for “ Human Capital Awards” globally. HCM awards have become coveted over the last 30 years, and organizations apply for various awards under different categories. It is a very prestigious award and it celebrates the best practices in Human Capital Management. The HCM Spring Program has a dedicated focus on entries from corporate training, Learning, Talent, HR, Diversity Equity and Inclusion, and Sales Enablement. Visit,

Leveraging Salesforce for Proactive Data-Driven Decision-Making


In today’s fast-paced and competitive business landscape, staying ahead requires more than just intuition and experience. It demands a strategic approach driven by data and powered by technology. That’s where Salesforce comes in – a game-changing platform that has revolutionized how organizations across industries make decisions.

Welcome to a world where data isn’t just information but a catalyst for proactive decision-making. In this article, we delve into the power of leveraging Salesforce, the world’s leading customer relationship management (CRM) platform, to unlock the full potential of your organization’s data.

From sales to marketing, customer service to operations, every department can harness the power of Salesforce to gain valuable insights and make informed decisions. Gone are the days of relying solely on gut feelings or outdated spreadsheets. With Salesforce, you have a robust and intuitive tool at your fingertips, capable of transforming raw data into actionable intelligence.

Join us as we explore how Salesforce empowers organizations to become data-driven decision-makers. Discover how this versatile Platform enables you to analyze trends, identify opportunities, and optimize your business processes for maximum efficiency and profitability.

So, whether you’re a small startup or a global enterprise, this article will equip you with the knowledge and strategies you need to leverage Salesforce for proactive data-driven decision-making. It’s time to embrace the power of data and take your organization to new heights of success. Get ready to unlock the full potential of Salesforce and revolutionize how you make decisions. Let’s dive in!

Understanding Proactive Data-Driven Decision-Making

Proactive data-driven decision-making refers to making decisions based on the available data insights before challenges arise, or opportunities pass. This approach continuously analyzes real-time and historical data to anticipate trends, optimize processes, and drive positive outcomes.
The benefits of Proactive Data-Driven Decision Making (D3M) include (but are not limited to)-

  • Enhanced customer experience: By using data to understand customer behavior, businesses can improve the customer experience. It can lead to increased customer loyalty and sales.
  • Contribution to business growth: Proactive data-driven decision-making can help businesses to grow in several ways. For example, it can help companies to identify new market opportunities, optimize their marketing campaigns, and improve their product development process, enabling them to seize first-mover advantages.
  • Increased efficiency: Proactive data-driven decision-making can help businesses to identify and address problems before they become major issues. I can save time and money.
  • Risk Mitigation: Proactive data analysis helps identify potential risks early, allowing businesses to implement preventive measures and minimize negative impacts.
  • Strategic Planning: Data-driven decisions provide a solid foundation for long-term strategic planning, guiding organizations to align with market demands and achieve sustainable growth.
  • Proactively utilizing data for decision-making empowers organizations to gain a competitive advantage, maximize profitability, and deliver exceptional customer experiences, positioning them for sustainable success in the digital age.

Salesforce as a Catalyst for Data-Driven Decision-Making

Salesforce offers various tools and capabilities that enable organizations to make data-driven decisions effectively, including:

  • Data collection: Salesforce Data Cloud can integrate with various sources to collect organization data in real time, such as customer interactions, sales transactions, and social media activity. The Salesforce data model provides a robust mechanism to store and analyze this data within Salesforce.
  • Data analysis: Salesforce dashboards, reports, and CRM analytics are useful for analyzing data collected from various sources to identify patterns and actionable insights.
  • Decision-making: Salesforce can help businesses to make decisions based on data by providing insights into customer behavior, market trends, and sales performance and suggesting Next Best Actions as well as predictive intelligence. It is available to all salesforce clouds, including the Sales, service, marketing, and experience cloud. 
  • Apart from these, Salesforce also offers several other capabilities to help businesses act on data. 
  • Collaboration by providing a central repository for data and insights, 
  • Automation by providing workflows and processes that data events can trigger, and
  • Reporting by providing various reports and customizable dashboards to meet the business's needs.

Here are some specific examples of how Salesforce can be useful in data-driven decision-making:

  • A sales team can use Salesforce to track customer interactions and sales opportunities. This data is useful to identify customer behavior trends and predict which options are most likely to close.
  • A marketing team can use Salesforce to track the performance of marketing campaigns. This data can be useful to identify which campaigns are most effective and to optimize future campaigns.
  • A customer service team can use Salesforce to track customer feedback. This data is useful to identify areas to improve customer service.

Exploring Salesforce Sales Cloud Data Model and Data Platform

The Salesforce Sales Cloud data model is a powerful tool for storing and managing data. The data model is flexible and scalable, allowing businesses to customize it to meet their specific needs. The Salesforce Sales Cloud data model is a complex structure designed to be flexible and scalable. It will enable businesses to customize the data model to meet their needs.

Here are some of the key components of the Salesforce Sales Cloud data model:

  • Objects are the basic building blocks of the data model, representing entities such as accounts, contacts, and opportunities. Objects have a unique name and can have a hierarchy of child objects. For example, an account can have child objects such as contacts and opportunities.
  • Fields are the data elements stored within objects, and they can be of different types, such as text, number, or date. Fields have a unique name, a data type, and a length.
  • Relationships are the connections between objects, defining how data is related to each other. Relationships can be one-to-one, one-to-many, or many-to-many. For example, an account can have a one-to-many relationship with contacts, meaning each account can have multiple contacts, and each contact can only belong to one account.
  • Metadata is data about data and helps describe the Salesforce Sales Cloud data model. Metadata includes information such as the name of the object, the name of the field, the data type of the field, and the length of the field.

Salesforce CRM Analytics: Maximizing Business Value with Customer Data

 Salesforce CRM Analytics, a.k.a. Einstein Analytics, is a tool available as part of Salesforce AI Cloud. Salesforce AI Cloud is a suite of artificial intelligence (AI) and machine learning (ML) tools that help businesses to improve their decision-making, efficiency, and customer service. Salesforce AI includes a variety of features, such as:

  • Einstein Analytics: Einstein Analytics is a cloud-based analytics platform that uses AI and ML to help businesses gain insights from their data.
  • Einstein Prediction Builder: Einstein Prediction Builder is a tool that helps businesses to create predictive models and d to make predictions about future events.
  • Einstein Bots: Einstein Bots are AI-powered chatbots that are useful to automate customer service tasks.
  • Einstein Recommendations: Einstein Recommendations is a tool that helps businesses to recommend products and services to customers based on their past behavior.Einstein Compose: Einstein Compose is a tool that helps businesses to create personalized content for customers based on their interests and preferences.
  • These tools are useful to analyze customer data and gain insights into a variety of customer-related topics, such as:
  • Customer behavior: Einstein Analytics can track customer behavior, such as what products they purchase, how often they visit your website, and how they interact with your customer service team. This information is useful to understand what customers want and need and ensure your business meets their expectations.
  • Customer preferences: Einstein Analytics can track customer preferences, such as what products they are interested in, what channels they prefer to communicate with you through, and what their pain points are. This information is useful to personalize your marketing campaigns and customer interactions and ensure you provide the best possible customer experience.

Customer lifetime value: Einstein Analytics can calculate customer lifetime value (CLV), the total revenue a customer can generate over their lifetime. This information is useful to prioritize your marketing efforts and ensure you are investing in the most profitable customers.

Ensuring Data Security and Compliance in Salesforce

Trust is the number one Core value at Salesforce. Salesforce offers a variety of ways to keep your data secure inside the Platform and while in transit. Salesforce has security built into every layer of the Platform. The infrastructure layer comes with replication, backup, and disaster recovery planning. Network services have encryption in transit and advanced threat detection, while application services implement identity, authentication, and user permissions. There’s an additional layer of trust with Salesforce Shield, including Platform Encryption, Event Monitoring, and Field Audit Trail.

Future Trends in Data-Driven Decision-Making with Salesforce

With the recent pilot launch of Salesforce Einstein GPT, Salesforce’s own Generative AI Solution for Enterprises, data has taken center stage. The data is the key ingredient to train the LLMs (Large Language Models) that powers Einstein GPT, making the data an important asset to any organization. The better the quality of data, the better the outcomes of prompts. Below are the three key themes that will drive the future trends in Data-Driven Decision Making with Salesforce.

Data Governance – with cleaner, accurate, and quality data, organizations will have a better chance to use AI-powered Data-driven decision-making. Data governance is useful to emphasize, protect, clean, and maintain data integrity in all organization functions.

Predictive Analytics is already a key feature of Salesforce, but we can expect even more focus on this area. It will allow businesses to anticipate trends and make proactive decisions based on data.

Data Security – As data becomes the power behind informed decisions, organizations will place more checks and balances on how their data is used and by whom, inside and outside the organizations. For highly regulated industries like finance and healthcare, the organizations will be working with only those service providers who comply with local and global data privacy laws and keep the data within the organization’s boundaries. Generative AI presents a unique challenge in this area, and Salesforce has an equally impressive solution—more on this in our next blog.


Salesforce is a powerful platform capable of revolutionizing the way organizations make decisions. By leveraging data-driven decision-making, businesses can gain a competitive advantage, maximize profitability, and deliver exceptional customer experiences. With Salesforce, companies can collect and analyze data, make informed decisions, and automate processes to optimize their operations. Additionally, Salesforce offers various tools and capabilities to help businesses act on data, including collaboration, automation, and reporting. To ensure data security and compliance, Salesforce has built security into every layer of the Platform. Future trends in data-driven decision-making with Salesforce will focus on data governance, predictive analytics, and data security. By embracing the power of Salesforce, businesses can unlock the full potential of their data and take their organization to new heights of success.


How is Salesforce used in data analytics?

Salesforce Einstein uses AI to analyze data to provide insights into the trends, performance, opportunities, and challenges that may otherwise be difficult to capture and deliver actionable output. 

How do I maintain data quality in Salesforce?

Salesforce provides comprehensive options like Picklist, lookup filters, and validation rules and allows third-party validator integrations to main data quality in Salesforce.

What is data management in Salesforce?

Collecting, organizing, and accessing data to enable better decision-making is called data management in Salesforce.

Is Salesforce a data management tool?

Salesforce is a CRM and offers different tools to users that enable them to make data-driven decisions.

Ness Digital Engineering appoints Rajeev Ranjan as Chief Operating Officer

TEANECK, N.J., August 23,2023 – Ness Digital Engineering a leading provider of Digital Transformation solutions is pleased to announce the appointment of Rajeev Ranjan as Chief Operating Officer. With over 27 years of extensive global experience, Rajeev has a proven track record in running large scale global delivery organizations as well as launching new business units in new markets.

In his new role at Ness Digital Engineering, he will be responsible for leading the global delivery across Engineering as well as Industry Consulting, institutionalizing Engineering Excellence, implementing best in class Talent Supply Chain management and driving Digital Transformation within Ness.

“Rajeev has a proven track record in delivering at-scale digital transformations and running large scale global delivery organizations,” said Ranjit Tinaikar , CEO of Ness. He further added “Rajeev brings deep experience in building scale-able and reliable delivery processes that will be critical to Ness’s journey”

Rajeev Ranjan said, “I am very excited about joining the leadership team at Ness and working together to deliver impact to all our stakeholders. Global delivery backed by a solid foundation of engineering excellence, right talent supply, agile processes & systems will help Ness better support clients in their digital transformation journey”

Prior to joining Ness, Rajeev was an Executive Vice President at Infosys. He is an MBA from Asian Institute of Technology and alumnus from the Indian Institute of Technology (IIT)

Meet us at IBC 2023

Why you should meet Ness @ IBC 2023?

We are Ness, the media-focused full life-cycle digital product engineering company that is the driving force behind some of the biggest players in the industry.

From device management, VOD platforms, mobile solutions, FAST, AI/ML, and audience management to rights, royalties, and Net Zero, our experts stand ready to help you drive your roadmap.

Why not schedule to meet us at IBC 2023 and let’s see how we can work together to delight your customers.


September 15-18, 2023


RAI, Amsterdam

Book your slot with our experts!


Jouari Santiago

Global Head, Media & Entertainment Practice

Ness Digital Engineering


Stuart Sanders

AVP – Media & Entertainment Practice

Ness Digital Engineering