Considerations for Marketers in the Digital Economy

In a new Q&A with Paul Writer, Amber Blaha, Chief Marketing Officer, Ness Digital Engineering, shares her thoughts on the changing trends, challenges and opportunities for marketing organizations in a digital economy.  Regarding the role of the CMO in driving digital transformation, she notes, “The role of a CMO remains focused on helping companies drive business. But, because a great deal of customer engagement now occurs via digital channels, CMOs need to work far more closely with technology leaders in their organizations, such as with the Chief Digital Officer, Chief Technology Officer, and Chief Information Officer.”

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Culture Change is Essential for Digital Transformation

For any organization, Digital transformation can’t be a standalone project. It’s a big cultural leap that demands fundamental shifts in people, processes and technologies. To be able to ride through the digital disruption, it’s important that all your employees are on board, and technologies and processes are aligned with the broader business goals. What really binds all of that together is an organizational culture that is adaptive, flexible and responds to changes fast.

In this article, Ranga Kadambi, Technology Innovation Center Head & VP Delivery, Ness, talks about why cultural and mindset shifts are essential for digital transformation to deliver its true value.

“Digitization transforms the way people work every day, and it is imperative that employees help advance this change. Company leadership must provide a vision around which employees can unite, while showing foresight and moving ahead with a confidence that takes the entire team along to embrace this new world order,” Ranga adds.

Read more.

http://www.dqindia.com/digital-transformation-requires-a-shift-in-mindset-not-just-technology/

Ness Kosice Technology Innovation Center Now Employs 500 Information Technology Specialists

Ness is now the largest software engineering employer in the Eastern Slovakian Region

TEANECK, N.J. – May 24, 2017 –  Ness Digital Engineering today announced that its Technology Innovation Center in Kosice, Slovakia now employs 500 IT specialists, making Ness the largest employer of software engineers in the Eastern Slovakian Region, and the second largest in all of Slovakia.

“We’re pleased to employ some of the region’s top talent, which has created a foundation to provide our customers with the solutions they need to stay ahead of their competitors,” said Marek Uhrin, managing director and delivery vice president of the Ness Kosice Technology Innovation Center.  “We truly value and appreciate reaching the 500-employee mark given the highly sought-after engineering talent in Kosice.  This milestone is the result of our strong corporate culture and a fantastic job done by our entire workforce.”

The Ness Kosice Technology Innovation Center was established in 2005. The center provides customer experience design, platform engineering, and big data analytics services across a wide spectrum of sectors, including automotive, transportation, finance, media and marketing, and energy. Ness has doubled the size of the center over the last three years.

“We are extremely proud of this milestone, which stems from the tireless dedication of our employees,” said Paul Lombardo, Ness Digital Engineering CEO. “Their efforts have resulted in long-term relationships with our customers that have contributed greatly to Ness’s overall growth over the past 12 years. We are also proud to be an IT partner with the city of Kosice, which strongly nurtures the kind of superior software engineering talent that has helped Ness become a leader in digital transformation services.”

To celebrate this milestone, Ness is hosting its second annual Ness City Triathlon in Kosice on the Ness center’s 12th birthday on July 1, 2017. Employees and citizens are welcome to attend.  To learn more, visit http://www.nesskdc.sk/community-support/ness-city-triathlon.

About Ness Digital Engineering

Ness Digital Engineering designs and builds digital platforms and software that help organizations engage customers, differentiate their brands, and drive revenue growth. Our customer experience designers, software engineers and data experts partner with clients to develop roadmaps that identify ongoing opportunities to increase the value of their digital products and services. Through agile development of minimum viable products (MVPs), our clients can test new ideas in the market and continually adapt to changing business conditions—giving our clients the leverage to lead market disruption in their industries and compete more effectively to drive revenue growth. For more information, visit ness.com.

Media Contacts

Vivek Kangath
Global Manager – Corporate Communications
Ness Digital Engineering
[email protected]
+91 9742565583

Christine Williamson
Greenough
[email protected]
617.275.6528

Why Microservices Isn’t for Everyone?

Microservices architectures are quickly gaining ground and there is a lot being said about how many organizations are using it to scale up continuous delivery of their services. An increasing number of organizations are looking at adopting the architectural framework to reap its many benefits, such as quality, agility and scalability. Yet, it is important to remember that Microservices architectures may not be beneficial for everyone.

In this informative article, Moshe Kranc, CTO, Ness Digital Engineering, reveals why the Microservices architecture may not work for all organizations unless they embrace some modern software development practices and technologies.

If an organization isn’t ready to do that then “the pain of adopting Microservices projects will probably far outweigh the benefits,” he adds.

Read more.  http://sdtimes.com/thank-not-adopting-microservices/

Ness Sponsors Churchill Club Top 10 Tech Trends

Ness is a corporate sponsor of Churchill Club’s Top 10 Tech Trends event in Santa Clara, CA on the evening of May 24th. This event will highlight the trends that will emerge in the next several years featuring a distinguished panel that will rate and debate their top 10 trends. The live audience of Silicon Valley’s best and brightest — will be asked to agree or disagree.

 

Ness will exhibit and speak at Sparta Connection

Ness, a Sparta partner, will be a sponsor and speaker at the Sparta Connection event, June 5-8 in Scottsdale, Arizona. Here we will discuss how companies can benefit from deploying Trackwise in Amazon Web Services (AWS). Learn how Ness can help you plan, migrate and manage Trackwise  successfully in a flexible, scalable, and cost-effective manner that will maximize your investment.

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Corporate Learning Takes a Massive Leap

In an article with the Education Post, Jyothi Gurumurthachari, Senior Manager, Ness Academy, shares useful insights about the transforming landscape for corporate learning and development, and what the future of learning will be like. “There is a big challenge facing organizations to adopt to a new mindset which advocates the importance of continued talent development in the context of business growth,” she adds.

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How Are Technology Changes Redefining the Education Sector?

Over the past few decades, the world of education has seen phenomenal changes. Each facet of education- content, learning, assessment, reporting- has been transformed by fast-paced technological advancements, changes in learning methodologies and digital business demands. This phenomenon is not limited to a specific segment of the education sector, but encompasses the entire spectrum of education, including K12, higher education, professional education, certification etc.

Let us look at some of the main factors that have led to these changes.

Business Challenges

With more people opting for jobs rather than higher studies, there is a steady decline in books (online and printed) sales. Students of higher education, professionals looking to upskill, aspirants of technical certifications, etc. now have a range of choices for accessing learning content.

The availability of Massive Open Online Courses (MOOCS), mobile apps, free online videos, etc. has resulted in students moving away from buying expensive books. This has prompted content publishers to draw up alternative strategies, such as book rentals (both print and online), offering digital content through existing Learning Management Systems (LMS), such as Google Classrooms.

This also means that content publication businesses are feeling the pressure to devise innovative strategies to improve sales and lower margins to stay viable.

Rapid Advances in Technology

Applications on mobile devices now offer immersive learning experiences wherein the user gets to evaluate his/her own progress during the course. For example, the user is now able to write code and see it compiled and run inside the learning application. Labs are assigned based on user’s progress, without any human interference. Course content is mixed with author’s narrative, which brings life to the learning experience.

The advent of 3D Printing and Gamification technologies, such as Google Glass has given a new dimension to the learning process. Systems offering item generation, test delivery, assessment and reporting are all now a part of the ecosystem which conforms to standards that allow seamless export and import of data.

Social Perceptions and Government Policies

Public perceptions regarding social sectors, such as education and changes in government policies play a vital role in deciding whether contracts for state assessments in K12 sector are awarded to for-Profit organizations. Latest trends in the US indicate that there is greater public scrutiny of the contract process. A larger number of not-for-profit organizations are now awarded state assessment contracts as compared to for-profit companies in this domain.

Various states coming together under a consortium such as Partnership for Assessment of Readiness for College and Careers PAARC brings along changes in K12 syllabi and its assessment processes. It also results in consolidation of state contracts.

Teaching Methodology

Teachers aided by advanced technologies are better equipped today than ever before. Emergence of teaching methodologies, such as flipped classrooms and experiential learning has changed the role of teachers to that of facilitators. The focus is now on “discovery and learning” rather than teaching.

Conclusion

To overcome these challenges, organizations will need to focus on finding innovative ways to make content richer, and easily available at a lower price point.

Going ahead, traditional tools and practises will make way for new ones. Education providers will have to explore the use of technologies like Augmented Reality and Artificial Intelligence in making the learning process more effective and enjoyable for users. As technology changes continue to transform learning, organizations that successfully leverage innovative technology solutions to overcome new challenges will continue to grow.

Ness Digital Engineering is working with industry leaders on implementing some of the cutting-edge solutions in the education space. With a strong Product Engineering pedigree and nearly a decade of experience in this vertical, Ness has partnered with its clients from across the globe in building products that have revolutionized the delivery of educational content, item design, and assessments, and transformed learning experiences.

Impact of Open Source Data on Businesses

In the digital economy, big data can mean big money. While some companies are strictly safeguarding their data, others are joining the open data movement and releasing useful data in different ways and reaping significant benefits by way of data monetization, higher value to customers and better goodwill. The impact of using open source data on businesses can vary.

In this Q&A with Data Economy, Moshe Kranc delves deeper into the impact of open source data on small and large companies, and how organizations can cope with it in the age of artificial intelligence.

Moshe adds, “One key example is the Uber Movement, which uses data from the billions of rides Uber has provided, to let planning agencies and researchers track car travel times between any location at any time of day.”

Read more https://ness.com/cope-open-source-data-age-artificial-intelligence/

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