In the age of the digital economy it is critical for organizations to gauge the effectiveness of their user experience design to determine if users are fully engaged and maximizing their interaction with your brand. Forrester Senior Analyst, Deanna Laufer, recommends three types of metrics and the importance of using them together to measure results. She states, “It shouldn’t be guesswork. You should define the success factors upfront. There’s three types of metrics that can tell you whether your user experience is designed for success.”
Should you roll out your new website with exciting and innovative new functionality all at one time? Answer this question and more by watching this insightful 2 minute video featuring Forrester.
Click here to watch the video: http://www.youtube.com/watch?v=-rpPjdnGn-A