While software product development is often considered pure science—see code, write code—we believe that the actual development work is just one component of the relationship. In our experience, best practices regularly include numerous qualitative themes—factors such as “soft” skills in communication, for instance, or the savvy to understand and pull the right levers of power. Without these, the relationship is nothing more than a purely tactical, and undifferentiated, project-oriented software build more akin to internal IT projects.
This brief highlights four themes that matter most in software product development:
• Appealing to top management’s “care-abouts”
• Communication clearly and consistently – with the newest tools
• Dismantling cultural barriers
• Taking an asset-based approach to peopleClick to register and download